Digital Asset Management (DAM) enables you to standardise the usage of digital assets. You can do that by creating practices that define how assets are used, modified, published, stored, collected, and shared. To support and automate your management processes, you can use DAM tools.
You can deploy DAM on-premises, or you can use cloud-based DAM software. If you are unfamiliar with the differences between cloud and on-prem DAM, you can take a look at the extensive list of pros and cons below.