Google Cloud has released a new fully managed search tool, called Retail Search, which is aimed at retailers who are concerned about product discovery on their digital platforms.
The service is intended to solve a common retail challenge of losing customers when they don’t immediately find their desired product on an ecommerce platform. This phenomenon, which Google calls search abandonment, could cost US retailers around $300 billion each year, according to research conducted jointly by Google and The Harris Poll. That research also found that 94% of US consumers had abandoned a shopping session because they received irrelevant search results.