Amazon.com Inc.’s cloud unit is building a program to help customers develop and deploy new kinds of artificial intelligence products as the biggest seller of cloud services tries to match Microsoft and Google in the market for so-called generative AI.
Amazon Web Services is investing $100 million to set up the AWS Generative AI Innovation Center, which will link customers with company experts in AI and machine learning. They’ll help a range of clients in health care, financial services and manufacturing build customized applications using the new technology. Highspot Inc. and Twilio Inc., which sell sales and marketing software, will be early users of the innovation center, Amazon said.
