The CEO of direct-to-consumer fitness apparel startup Gymshark has turned to Google Cloud to help standardise the “mish-mash” of IT underpinning its operations, and is drawing on the hyperscaler’s artificial intelligence (AI) expertise to explore how generative AI (GenAI) could benefit its business.
The e-commerce company, founded in 2012, has recently branched out into bricks and mortar retail with the opening of a flagship Gymshark store on London’s Regent Street to provide its customers with a mix of in-store experiences, personalised products and community-based events.
