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Hybrid cloud powers fan engagement at Wimbledon

June 21, 2016

Qualifying for the Wimbledon tennis tournament starts, and fans are going to get more up-to-date information about what’s happening on the court than ever before thanks to IBM hybrid cloud technology.

For example, the new Cognitive Command Center will take in social media conversations from around the globe to determine the most popular topics about not just Wimbledon, but other sporting events, and provide those insights to the event’s digital editorial team.

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