In the age of disruptive business models and constant competition, the travel and hospitality industry, like most industries, needs to deliver services in real-time. The Covid-19 pandemic has created a significant shift in the industry with a greater demand for competitive pricing to prevent loss of market share, targeted marketing to build loyalty, optimizing company staff, real-time inventory tracking, all of which require real-time data analysis. Companies must reinvent themselves into agile, connected travel platforms that go beyond the realms of smart phones and other wearable devices.
