Salesforce is adding AI, telematics and a host of other capabilities to beef up Salesforce Automotive Cloud, built on the company’s Customer 360 cloud-based CRM platform and released last year as a dedicated system to help automakers better connect with dealers and end consumers.
Features that are generally available now include Einstein Studio and Fleet Management, according to a Salesforce announcement Tuesday.
“With Einstein Studio, automakers can easily build and train custom AI models with help from Salesforce ecosystem technology partners,” the company said, adding that connected car data, when paired with custom AI models, will enable automakers to generate predictive insights.
