Tag: CRM

July 31, 2023

Customer Relationship Management (CRM) software has become an essential tool for businesses of all sizes. It empowers companies to efficiently manage interactions with customers, streamline sales processes, and enhance overall customer satisfaction.  Think about a small e-commerce business that sells […]

October 17, 2022

For years, auto makers and dealers have used Salesforce for CRM — but it’s involved a hodge-podge of company-specific customizations. Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that […]

July 26, 2022

The latest version of Oracle’s Fusion Sales customer relationship management (CRM) application wants to automate the most repetitive sales tasks by providing users with automated recommendations to increase productivity and close more deals. The new look Fusion Sales tool looks […]

November 2, 2021

Cloud platforms from providers, such as Google, Amazon and Microsoft, have proven to deliver a level of security, resilience, raw compute power and expertise that no one but the largest enterprises could hope to build. Even if they could, the […]

October 4, 2021

Marketing technology, or ‘martech’, keeps getting more complex and more vital to the way companies do business. For many enterprises, the Salesforce cloud-based customer relationship management (CRM) platform is a centerpiece of the martech strategy. Salesforce is the CRM market […]

March 4, 2021

Okta’s $6.5 billion purchase of Auth0 is based on the idea that there will be only a handful of clouds within companies in the years ahead. Identity will be one of those clouds joining functions like collaboration, CRM, infrastructure, HR […]

July 20, 2020

Salesforce on Monday announced the general availability of Service Cloud Voice. The company is also expanding its partnership with AWS to offer customers pre-integrated Amazon Connect inside of Service Cloud. First announced at Dreamforce 2019, Service Cloud Voice aims to […]

July 7, 2020

There’s no doubt on-premises deployments of mission-critical business applications provide more control over data as it resides within the four walls of an organization’s network infrastructure. However, businesses can no longer ignore the benefits of moving these applications to the […]

March 4, 2020

Ben Sherman, J.Crew, Speedos, Nautica, and Lacoste are some of the retail brands that rely on True Alliance to distribute their products across Australia and New Zealand. However, according to True Alliance CFO Roni Perlov, the problem was that the […]

November 5, 2019

Salesforce on Tuesday rolled out new features for its Health Cloud, targeting specific segments of the life sciences sector — the pharmaceutical industry and medical device companies. The buildup of Salesforce’s Health Cloud is part of the CRM giant’s larger […]

November 4, 2019

Broadband internet access has transformed the nature of digital commerce. Unlimited high-speed internet access used to be a commodity only the government, the military, and large corporate enterprises could afford. In contrast, the default assumption today is that everyone, including […]

April 25, 2019

In the financial services industry, a firm that uses technology to differentiate its business most often has an advantage over the competition. Today, firms are increasingly focused on cognitive services and intelligent analytics that can be used to deliver better […]

January 22, 2019

Most companies today are familiar with the cloud; using software-as-a-service (SaaS) apps and customer relationship management (CRM) for years. However, many businesses are now running the whole show from the cloud using the opportunity to drive inroads to new markets […]

April 26, 2018

When organizations roll out new software, they do so with high hopes of streamlining processes and increasing business efficiency. To meet these goals, companies must ensure their users are trained and proficient with the programs. This, in itself, can take […]

March 14, 2017

Most startups don’t have the budget, or the need, for enterprise software – or an elaborate website. But as your business grows, adding products or services, as well as customers and employees, it makes sense to invest in technology to […]