Reuters Institute for the Study of Journalism concluded that for half a century, traditional television news has been the most widely used, most important and most shared source of news in most countries. That is not going to change overnight, but audiences are increasingly moving away from traditional television and towards digital platforms, such as YouTube and Twitter.
For some governments, television is an important way to communicate to citizens. It is the preferred medium for public service messages and official news. Thus, it’s important for political parties to keep their broadcasts in tune with current events.