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Industry clouds lay foundation for innovation

June 2, 2022

Via: CIO

At Cleveland Clinic, CIO Matthew Kull is seeking to marry two vastly different disciplines: medicine and marketing. He’s succeeding with the help of a new industry cloud that takes care of essential tasks for healthcare providers while enabling Cleveland Clinic to look at patients through a marketing lens. “Patients have healthcare records, but they are also customers,” asserts Kull.

Considering patients as consumers might seem jarring but doing so paid off during the COVID-19 pandemic when Cleveland Clinic needed to reach out to patients who were skipping cancer screenings, like colonoscopies and mammograms, because they were avoiding hospitals.

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