One of the likely outcomes of moving to the public cloud is altering how products are designed, a recent Harvard Business Review article shows. With cloud, there is closer collaboration between corporate IT departments and business units—sales, finance, forecasting, and even customer interaction. In fact, the HBR article shows that many IT departments have jointly developed products with their customers.
Many report that new ways of writing and deploying software in the cloud encourage new types of faster organizational designs. The feedback loops enabled by cloud computing seem to allow direct interaction with the product producer, no matter if it’s a thing or software, and with the ultimate customers.