Amazon Web Services is ramping its sales and marketing investments amid signs that the battle with Microsoft Azure is accelerating. The big question is whether the laws of large numbers is catching up to both cloud titans in terms of growth.
With both Amazon and Microsoft earnings out of the way this week, there is a bit more color on how the cloud wars are playing out. The storyline here is pretty straightforward in that AWS reports as a separate unit within Amazon and Microsoft growth is broken out in the software giant’s report, but still tucked away in the commercial cloud.