The road to actionable analytics feels like navigating a winding gravel pathway at night — yet the end destination is clear.
That destination is a data utopia, where data effortlessly translates into insights and lets users make smarter business decisions at the right time.
We call organizations that enjoy this utopia insight-driven businesses (IDBs), and they are built differently. Compared with beginner firms, advanced IDBs are eight times more likely to report that they grew revenue by 20% or more, according to Forrester data.
