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Amazon Joins Generative AI Race, Targets Cloud Customers

April 14, 2023

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Amazon.com Inc. is joining Microsoft Corp. and Google in the generative artificial intelligence race, announcing technology aimed at its cloud customers as well as a marketplace for AI tools from other companies.

The e-commerce giant’s Amazon Web Services unit on Thursday announced two of its own large-language models, one designed to generate text, and another that could help power web search personalization, among other things. Amazon announced no plans to release a chatbot like the ones Microsoft and Google have debuted to mixed reviews.

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