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Enterprises downgrade ESG investments amid economic uncertainty, Google Cloud study finds

April 12, 2023

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The challenging macroeconomic environment is prompting enterprises to deprioritise investing in environment, social and governance (ESG) initiatives in favour of activities that will deliver shorter-term revenue growth.

So much so, ESG initiatives have gone from being the top organisational priority for enterprises across the world in 2022 to a number-three priority this year – as firms find themselves under pressure to cut costs.

That’s according to the second annual Google Cloud-sponsored sustainability survey, which polled 1,476 top-level executives from 16 countries about their company’s ESG investment priorities.

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