Digital advertising has multiple problems as users clamp down on intrusive ads by advertisers.
The rise in adblocker installs and compliance with global privacy regulations means that the industry is ripe for a permissions-based advertising model to engender trust and loyalty from users.
Advertisers face significant challenges in click fraud. Reportedly, 40% of digital ad traffic is the activity of bots clicking on ads. By 2022, $44B is estimated to be lost in ad revenue, making click fraud the 2nd biggest organized crime in the world.
