When enterprises turned to cloud for easy access to generative AI models, Salesforce responded quickly, leveraging ChatGPT to build Einstein GPT and deploying the tool in its industry-leading CRM solution.
The company launched natural-language assistant Einstein Copilot across its enterprise SaaS suite and renamed its CRM Einstein 1 in September.
While AI remains central to Salesforce’s strategy, Benioff credited the Q3 revenue rebound to broader business transformation tied to multiple cloud offerings.
