Pity the tech company that tries to put out news this week, particularly on Tuesday, when AWS re:Invent kicks off. Trying to compete with AWS during its big conference is absolutely futile given the barrage of launches and updates the cloud giant will make. It’s hardly even worth predicting what AWS will announce, as I’ve tried to do in the past. The reason? AWS does so much in so many different categories that trying to find a unifying theme can be as daunting as it is futile.