We are moving toward a Millennial world – a world where the “real world” and online culture are continuously blending together, blurring the lines between on-and offline shopping and changing the shape of the retail landscape as we know it.
The implications this Millennial world (individuals between the ages 18 to 35) brings for retailers are significant. Not only do retailers need to be up to speed on the basic technologies and platforms available for them to interact with their Millennial customers, but they also need to join them together seamlessly from the customer’s point of view.
