Tag: Salesforce

November 30, 2023

When enterprises turned to cloud for easy access to generative AI models, Salesforce responded quickly, leveraging ChatGPT to build Einstein GPT and deploying the tool in its industry-leading CRM solution. The company launched natural-language assistant Einstein Copilot across its enterprise […]

November 7, 2023

Salesforce is adding AI, telematics and a host of other capabilities to beef up Salesforce Automotive Cloud, built on the company’s Customer 360 cloud-based CRM platform and released last year as a dedicated system to help automakers better connect with […]

November 6, 2023

The healthcare sector, with its massive data silos, reams of regulations and aging legacy systems, remains ripe for modernization. But compliance and safety challenges have hindered cloud adoption and raised concerns about solutions that risk exposing patient data. Industry verticals […]

November 3, 2023

Generative AI updates have come in waves. The first cycle tackled generalized capabilities as an intro to the technology, but vendors have turned their focus to tailoring solutions for specific job functions and industries. Other technologies have followed similar patterns. […]

September 22, 2023

In line with Oracle co-founder CTO Larry Ellison’s notion that generative AI is one of the most important technological innovations ever, the company at its annual CloudWorld conference released a range of products and updates centered around the next generation […]

September 13, 2023

Generative AI will soon be everywhere — including in Salesforce’s Net Zero Cloud environmental, social, and governance (ESG) reporting tool. Salesforce will add new features to Net Zero Cloud to automate some aspects of preparing ESG reports — something investors […]

July 13, 2023

Salesforce’s decision to raise the price of its software products starting in August can be attributed to a combination of factors, including inflation and pressure to fuel revenue after a pause in price hikes during the pandemic period — issues […]

July 13, 2023

Generative AI business use cases continue to grow as the technology bleeds into all manner of products, services, and technologies. At the same time, the security implications of evolving generative AI capabilities continue to make the headlines. A recent Salesforce […]

June 29, 2023

Executives are watching closely as regulators’ purview over ESG matters expands — and the CIO is a key part of the response plan. Accurately measuring and disclosing relevant data such as greenhouse gas emissions remains a challenge for organizations due […]

June 13, 2023

Salesforce’s new AI Cloud has left many baffled over what it’s all about — how it is different from the competition, what’s new in the offering, and whether one should consider subscribing. Analysts predict there could only be a few […]

June 8, 2023

AI seems to be revolutionizing nearly every industry, and now two major players in the advertising world are coming together to utilize AI even more. In a new partnership announced this week between Google Cloud and Salesforce, the two companies […]

May 31, 2023

Improperly deactivated and unmaintained Salesforce sites are vulnerable to threat actors who can gain access to sensitive business data and personally identifiable information (PII) by simply changing the host header. That’s according to new research from Varonis Threat Labs, which […]

February 20, 2023

Salesforce skills are among the most sought-after in the IT industry and demand is soaring. The most performant CRM system today, Salesforce is a core technology for digital business, and its associated applications and ecosystem help make it in a […]

October 17, 2022

For years, auto makers and dealers have used Salesforce for CRM — but it’s involved a hodge-podge of company-specific customizations. Now Salesforce is hoping to sweep that away with Salesforce Automotive Cloud, a dedicated platform for the auto industry that […]

November 10, 2021

Cisco has broadened the scope of its ThousandEyes network-intelligence gathering software to let customers watch over their growing expanse of software-as-a-service applications. In addition to its existing Internet Insights platform, ThousandEyes has a new program called Application Outages that promises […]

November 2, 2021

Cloud platforms from providers, such as Google, Amazon and Microsoft, have proven to deliver a level of security, resilience, raw compute power and expertise that no one but the largest enterprises could hope to build. Even if they could, the […]

October 4, 2021

Marketing technology, or ‘martech’, keeps getting more complex and more vital to the way companies do business. For many enterprises, the Salesforce cloud-based customer relationship management (CRM) platform is a centerpiece of the martech strategy. Salesforce is the CRM market […]

September 30, 2021

Some of the world’s largest tech giants — Amazon, Google, Microsoft, IBM, Salesforce/Slack, Atlassian, SAP, and Cisco — have joined forces to establish the Trusted Cloud Principles in what they are claiming is their commitment to protecting the rights of […]

September 21, 2021

Salesforce on Tuesday kicked off its annual Dreamforce conference in San Francisco, reviving the in-person event that was limited to the virtual sphere last year due to the ongoing COVID-19 pandemic. The conference is significantly scaled back — just around […]

April 8, 2021

Salesforce is updating its Vaccine Cloud to enable people to pre-register to receive a vaccine and then be notified when an appointment is available. The Vaccine Cloud’s free upgrade is designed to eliminate the constant page refreshing required to get […]