Citrix, a division of Cloud Software Group, has taken notable strides towards enhancing their platform’s capabilities by strategically acquiring DeviceTrust and Strong Network. These acquisitions are poised to significantly bolster Citrix’s ability to protect and manage access to applications across both on-premises and cloud environments, especially benefiting developers working within cloud development settings. This initiative aims to simplify the implementation of zero-trust access protocols while accommodating the diverse needs of hybrid application deployments, ultimately reducing the risk of data breaches and data loss.
Enhancing Zero-Trust Security with DeviceTrust
DeviceTrust’s technology introduces a vital real-time contextual access control for Virtual Desktop Infrastructure (VDI) and Desktop as a Service (DaaS) environments. This innovative technology enables organizations to continuously monitor and react to changes in both device status and user location. By assessing device attestation in real-time, the Citrix platform can proactively grant or revoke access based on the current security conditions, thereby offering organizations enhanced control over their network access.
This dynamic response capability ensures that IT leaders can maintain a secure environment by responding promptly to any potential security threats as they arise. The integration of DeviceTrust’s advanced technology within Citrix’s platform means that customers can leverage these robust security measures without needing to make additional purchases. This seamless integration positions Citrix and its partners attractively to clients who are seeking vendor consolidation to streamline operations while simultaneously enhancing cybersecurity within hybrid environments.
Strengthening Cloud Development Security with Strong Network
The Strong Network platform significantly enhances secure cloud development environments, enabling businesses to build, launch, and access applications more efficiently and economically. Its comprehensive security features, including data loss prevention (DLP) and data infiltration detection, offer robust protection against common cyber threats such as phishing, malware, and credential theft. Additionally, the Strong Network ensures compliance with recognized security standards like those from the National Institute of Standards and Technology (NIST) and the International Organization for Standardization (ISO).
These essential security features afford businesses visibility and control over the entire application lifecycle, thereby maintaining a secure development environment. By integrating the Strong Network’s technology, Citrix is able to offer a comprehensive zero-trust security platform that is applicable across a myriad of applications and use cases. This holistic capability presents a significant competitive advantage to Citrix, as many of its competitors lack such an integrated security approach under one platform.
Opportunities for Citrix Partners
Ethan Fitzsimons, the Vice President and Head of Global Channels at Citrix, highlighted that these acquisitions are poised to create substantial opportunities for the company’s partners. With the integration of DeviceTrust and Strong Network, partners can now offer their customers advanced zero-trust security measures for VDI and DaaS environments, as well as secure cloud development workflows. These enhanced capabilities will enable Citrix partners to address critical customer demands for hybrid work, deploying comprehensive services such as implementation, customization, and ongoing management of the integrated solutions.
The newly integrated technologies will be included in Citrix licenses, simplifying the sales and implementation processes, and facilitating smoother adoption for clients. Citrix plans to enhance partner support further by offering additional technical resources, training, and incentives to optimize the value of these new capabilities. With improved zero-trust and secure cloud development features, partners are better equipped to develop tailored services that meet specific customer requirements, fostering a more robust service delivery mechanism.
Expanding Support for Hybrid Environments
Citrix is broadening its support for Citrix Secure Private Access in hybrid settings, which aids businesses in managing secure access to applications across both on-premises and cloud environments. This expansion extends zero-trust access controls to web and SaaS applications, virtual desktops, and traditional client/server applications. This comprehensive approach ensures that businesses can uphold robust security measures across all their application environments, making their systems more resilient to potential threats.
By embedding these innovative features into core universal and platform licenses, Citrix continues to add significant value to its offerings without complicating the customer experience. The new capabilities are designed to generate service opportunities for partners, particularly in areas such as deployment and adoption support, thereby empowering the channel partners to deliver greater value to their clients. This strategic shift towards a platform-driven model fortifies Citrix’s overarching business and channel strategies, ensuring sustained growth and customer satisfaction.
Future Prospects and Continued Innovation
Citrix, a division of Cloud Software Group, has made significant advancements in enhancing its platform’s capabilities through the strategic acquisition of DeviceTrust and Strong Network. These key acquisitions are expected to substantially improve Citrix’s capacity to safeguard and manage access to applications in both on-premises and cloud environments. This is particularly beneficial for developers engaged in cloud development. Citrix’s initiative is focused on simplifying the deployment of zero-trust access protocols and accommodating the varied needs of hybrid application environments. The ultimate goal of these efforts is to minimize the risk of data breaches and data loss, thus ensuring a more secure and reliable platform. By integrating the advanced technologies from DeviceTrust and Strong Network, Citrix aims to offer better security solutions that support a wide range of deployment models. These steps will likely ensure that Citrix remains competitive in the ever-evolving landscape of cloud software and application security, addressing current and emerging threats.
