Absolute Hotel Services Group (AHS), one of Asia’s rapidly expanding hospitality management and branding companies, recently made a significant leap in integrating advanced technology to enhance its operations. The company has selected the Oracle OPERA Cloud and Simphony Cloud Point of Sale (POS) platforms for implementation across its global portfolio of AHS-branded properties. This strategic decision aims at driving operational efficiency, improving guest experiences, and supporting revenue growth. The adoption of Oracle’s sophisticated technology solutions, including the OPERA Cloud and Simphony POS systems, began in late 2024 across 23 properties accounting for 3,600 rooms, with plans for the remaining locations to transition by early 2026.
Centralizing Operations with Oracle OPERA Cloud
Jonathan Wigley, CEO and founder of Absolute Hotel Services Group, views this investment as central to the company’s commitment to innovation and guest satisfaction. He believes it marks a pivotal step in AHS’s journey toward becoming a global leader in hospitality. The integration of the OPERA Cloud system allows AHS to centralize and streamline guest data and operations, offering a comprehensive view of business functions such as distribution, sales, customer service interactions, and loyalty programs. This cloud-based solution is accessible via mobile devices, enabling staff to make quick, data-driven decisions to better serve guests, manage reservations, handle housekeeping tasks, and more efficiently operate overall.
One of the standout features of the OPERA Cloud is its ability to provide a unified view of the business, which can be leveraged by the staff in real-time. This is particularly beneficial in the highly dynamic hospitality environment, where rapid decision-making can significantly impact guest satisfaction and revenue. By having instant access to crucial data, staff can anticipate and react to guest needs more effectively. Furthermore, the mobile accessibility of OPERA Cloud ensures that the hotel’s operations can be managed from virtually anywhere, providing a level of flexibility that is increasingly important in the modern hospitality industry.
Enhancing Guest Experiences with Simphony POS
Simphony Cloud POS is another major part of AHS’s technological upgrade, focused on enhancing dining experiences for guests. This system helps Absolute better understand customer dining preferences and deliver targeted, relevant offers and rewards over time. According to Patrick Andres, Regional Vice President of Hospitality for JAPAC at Oracle, the deployment of OPERA Cloud and Simphony POS represents a significant transformation for AHS in terms of both guest experience and operational efficiency. The digital transition underscores Absolute’s commitment to providing a seamless, comprehensive customer experience while equipping its staff with modern tools to enhance productivity and drive revenue.
The Simphony POS system’s advanced capabilities allow for a deeper understanding of guest preferences and behaviors, enabling AHS to tailor their offerings more precisely. This level of personalization can lead to increased guest loyalty and repeat business. Additionally, Simphony POS integrates smoothly with other systems, providing a seamless experience for both guests and staff. Improved order accuracy, faster service times, and the ability to manage promotions and loyalty programs more efficiently are just a few of the benefits that Simphony POS brings to the table. This alignment of technology and guest services is crucial in today’s competitive hospitality market.
Expanding Geographical Footprint and Diverse Offerings
With its headquarters in Bangkok and regional offices across locations including Thailand, Vietnam, Indonesia, Hong Kong, India, the Middle East, and Europe, Absolute Hotel Services continues to extend its geographic footprint. The company caters to various market segments from luxury to economy through its brands, including U Hotels & Resorts, Eastin Grand Hotels & Resorts, Eastin Hotels, Resorts & Residences, Eastin Easy, Eastin Estates, and Absolute Collection. AHS is also the exclusive operator of the Travelodge brand in Thailand, highlighting its diverse portfolio and broad market reach.
The expansion into various regions and market segments presents both opportunities and challenges for AHS. By leveraging Oracle’s robust and scalable technology platforms, AHS is well-positioned to manage its growing portfolio effectively. The ability to centralize operations and gain insights from diverse data points across different regions allows AHS to maintain consistency in service quality and operational efficiency. This strategic use of technology not only supports the company’s growth ambitions but also ensures that it can adapt quickly to market changes and emerging trends, staying ahead in the competitive landscape.
Oracle’s Role in Hospitality Technology
Absolute Hotel Services Group (AHS), an up-and-coming hospitality management and branding company in Asia, has recently taken a major step in incorporating advanced technology to boost its operations. The company has chosen the Oracle OPERA Cloud and Simphony Cloud Point of Sale (POS) platforms to deploy across its global portfolio of AHS-branded properties. This strategic move is designed to enhance operational efficiency, elevate guest experiences, and support revenue growth. The rollout of Oracle’s high-tech solutions, including the OPERA Cloud and Simphony POS systems, started in late 2024 and encompasses 23 properties with a total of 3,600 rooms. There are plans for the remaining locations to adopt the technology by early 2026. These platforms will allow AHS to streamline its operations, provide improved services to its guests, and leverage data analytics for better decision-making, ensuring that the company remains competitive in the fast-evolving hospitality industry.
