In a significant move aimed at improving services for latency-sensitive industries, Servers.com, a renowned Infrastructure as a Service (IaaS) hosting platform, has announced a new data center location in Miami, Florida. This expansion specifically targets industries such as gaming, iGaming, streaming, adtech, and fintech that rely heavily on low-latency connections to optimize performance. By offering bare metal server options closer to their operations, Servers.com aims to cater to the needs of the South American market, addressing issues related to high hardware costs that have historically limited access to infrastructure in countries like Brazil.
Strategic Expansion to Meet Customer Demands
Servers.com has a strong track record of responding to customer demands, having previously established operations in key locations including Amsterdam, San Jose, Washington, Dallas, and Singapore. The company’s ability to rapidly set up new data centers is attributed to its strategy of pre-stocking essential networking equipment, which allows for quick shipment and launch of services. This customer-driven approach has been a cornerstone of Servers.com’s expansion strategy, ensuring that their growth aligns closely with the needs of their diverse clientele.
The newly opened Miami data center aligns with this strategic approach by providing a crucial link for South American clients. The high costs of hardware in countries like Brazil have been a significant barrier for local businesses seeking robust infrastructure solutions. By establishing a presence in Miami, Servers.com is offering these businesses an affordable and accessible alternative, helping to reduce latency and improve the overall quality of their services. This move also underscores the company’s commitment to extending its reach and enhancing its service offerings in regions with high demand and limited local infrastructure.
Targeting High-Demand Markets
While Servers.com has not disclosed which specific data centers it is utilizing in Miami, the city is home to 41 data centers operated by major industry players such as Iron Mountain, Digital Realty, and Equinix. The company’s existing operations span 22 global data centers, serving over 3,000 customers worldwide. This extensive network demonstrates Servers.com’s capability to manage large-scale operations and provide reliable services across different regions. The acquisition of Servers.com by CloudOne Digital in July 2023 further bolstered the company’s growth prospects. By October 2023, CloudOne Digital’s subsidiary, Liquid Web, had already launched a bare metal GPU hosting offering in various sites across the United States and Europe, highlighting the seamless integration and expansion capabilities of the organization.
The inclusion of Miami in Servers.com’s network is more than just an expansion; it represents a strategic effort to tap into a burgeoning market with significant potential. By addressing the specific challenges faced by South American businesses, the Miami data center serves as a gateway, facilitating better connectivity and access to high-performance infrastructure. This expansion is part of a broader trend within the company to identify and cater to regions where demand is high, but local infrastructure is lacking. Future expansions are already on the horizon, with sites in São Paulo, Brazil, and Lagos, Nigeria, listed for preorders, further indicating the company’s proactive approach to global presence and customer satisfaction.
Commitment to Rapid Deployment and Customer Proximity
In a significant development aimed at enhancing service delivery for industries where latency is a critical concern, Servers.com, a well-known Infrastructure as a Service (IaaS) hosting provider, has introduced a new data center location in Miami, Florida. This strategic move is designed to support industries such as gaming, iGaming, streaming, adtech, and fintech, which demand low-latency connections to ensure optimal performance. By offering bare metal server options closer to these industries’ operations, Servers.com seeks to better serve the South American market. Historically, high hardware costs have posed a barrier to accessing infrastructure in countries like Brazil. This new data center in Miami will address those inefficiencies, providing a more cost-effective and accessible solution. It marks a pivotal shift in the company’s regional strategy, aiming to meet the high-performance needs of latency-sensitive businesses and positioning itself as a key player in the burgeoning South American market.
