TrueData, founded in 2013, is renowned for providing first-party data that supports advertisers, publishers, and AdTech firms in crafting more effective campaigns. As TrueData scaled its operations, the mounting costs of cloud infrastructure on AWS began to present significant challenges. This exponential rise in expenses threatened to undermine the company’s flexibility and hinder its ability to offer innovative services to its clients. To tackle the steep cloud costs without sacrificing its competitive edge or innovation, TrueData sought the expertise and assistance of Rackspace Technology.
The Challenge of Rising Cloud Costs
As TrueData expanded its operations and data services, it faced a persistent challenge: the escalating costs of cloud infrastructure. With the growth came increased usage of Amazon EC2 instances, resulting in higher expenditures on AWS Elastic Block Store (EBS) and Amazon S3 buckets. Additionally, the substantial costs incurred from relying on a third-party data warehouse exacerbated the financial strain. A critical challenge for TrueData was the lack of visibility into cloud spending, which made it difficult to identify and address inefficiencies.
TrueData’s leadership quickly recognized that continuing along the same trajectory was not a viable option if they wished to remain profitable while driving innovation. They understood the importance of maintaining service quality and pushing forward on new initiatives, but also knew that tackling these rising costs required external expertise. This led TrueData to collaborate with Rackspace Technology, whose solutions promised improved visibility and cost optimization strategies tailored to their AWS environment.
Introducing Rackspace Technology’s Optimizer+
Rackspace Technology stepped in with its Optimizer+ service, specifically designed to mitigate such challenges. This service aims to provide an enhanced eye on cloud spending, offering monthly cost optimization reviews and proactive recommendations. The primary goal was to scrutinize and streamline TrueData’s AWS usage, simplifying the complex task of cloud cost management. Rackspace’s involvement went beyond superficial analysis; their team conducted an in-depth examination of TrueData’s Amazon EC2 instance usage, recommending cost-effective options and implementing strategies to clean up AWS EBS. Additionally, optimizing data storage policies across Amazon S3 buckets was a crucial aspect of their intervention.
A transformative aspect of Rackspace’s solution was assisting TrueData in migrating from a cost-intensive third-party data warehouse to a more financially efficient, fully AWS-based solution. By eliminating extraneous expenses and refining their AWS usage, Rackspace Technology significantly alleviated the burden of soaring cloud costs. TrueData was then able to concentrate on enhancing their primary offerings without the distraction of financial constraints from inefficient cloud expenditures.
Substantial Cost Reductions and Increased Efficiencies
The collaboration between TrueData and Rackspace Technology yielded dramatic and noteworthy results. TrueData managed to slash its monthly cloud expenses by around 85%, illustrating the profound impact of Rackspace’s Optimizer+ service. This reduction was achieved through a combination of lowering AWS service costs and completely eliminating third-party data warehouse expenditures. These financial savings translated directly into enhanced resource utilization and operational efficiency for TrueData.
One of the key strategies that led to these considerable savings was TrueData’s optimized resource usage. They shifted a larger proportion of their workloads to Spot Instances on AWS, which is significantly more cost-effective. Moreover, the efficient management of Amazon S3 buckets contributed to substantially reduced storage costs. Rackspace Technology’s continuous efforts ensured the ongoing optimization of TrueData’s cloud usage, enabling the latter to allocate financial resources toward innovative services and improvements. This collaboration marks a significant leap in TrueData’s operational strategy, reducing financial pressure and bolstering their capacity to innovate.
Focus on Core Competencies
Besides the evident financial benefits, the collaboration with Rackspace Technology allowed TrueData to focus its energy on core competencies. Nader Salehi, VP and Head of Engineering at TrueData, emphasized the importance of concentrating on the core product offerings rather than being bogged down by unrelated tasks such as developing financial interfaces. The partnership with Rackspace effectively lifted the burden of cloud cost management from TrueData, providing them with the freedom to innovate and enhance their data services for clients.
Rackspace Technology’s ongoing support played a pivotal role in this transformation. Their experts ensured that TrueData could maintain the momentum of its optimization efforts, securing continued cost savings and operational efficiencies. This alliance exemplifies how strategic partnerships can significantly aid companies in navigating complex infrastructure challenges, resulting in more efficient operations and prolonged growth.
Looking Ahead: Future Plans for TrueData
TrueData, established in 2013, has earned a solid reputation for delivering first-party data crucial for advertisers, publishers, and AdTech companies to create more efficient and impactful campaigns. As the company expanded, the soaring costs of maintaining its cloud infrastructure on Amazon Web Services (AWS) started to present formidable challenges. These spiraling expenses posed a threat to TrueData’s operational flexibility and its ability to continue offering cutting-edge services to its clientele. Faced with this financial hurdle, TrueData recognized the need to address the escalating cloud costs head-on. To do so, they reached out to Rackspace Technology for specialized guidance and support. Their collaboration aimed at finding solutions that would enable TrueData to manage and optimize cloud resources more effectively, ensuring they could sustain innovation without compromising their competitive advantage. Rackspace Technology’s expertise provided the strategic and technical assistance necessary to navigate these challenges, ultimately helping TrueData to streamline costs while maintaining the integrity and effectiveness of their services.
